If you want to be happy, be.
Leo Tolstoy
Following a reader’s email asking if I’d advocate more for pre-owned or brand new timepieces, my answer to that is my answer. The secret to success, like I always tell people, is a secret. Jokes aside, what I mean really is that one man’s sunset is another man’s dawn. I believe in brand new watches for myself, but that does not mean that it is the gospel truth. In fact, it is unfortunate that I cannot quite get over my own demons forbidding me to commit to pre-owned watches which often come at a better price and most of the time, a better watch than what we have in the market at any given time. Read again like how Damien Rice would have repeated. Most of the time.
Through my journey in horology, I made many cool and good friends. Most of whom are into vintage timepieces. Chances are, they are pre-owned too. Yet till date, my pre-owned timepiece was one which belonged to my uncle before he went on to become a monk. True story. The thing is that the demons in my head put weird questions into my thoughts.
WHAT IF A RAPIST WORN THIS?
WHAT IF THAT GUY WHO WORE IT IS A TOTAL JERK?
Yeah, those demons ask in full caps. Too many what-ifs although it’s not like I’m a Saint. It’s just that I’d rather the lesser of two evils. And in this case, I choose Brand New. Unworn. New Old Stock at best.
The game is very different.
If you decide to go with pre-owned, you’d probably need to acquire much more knowledge in horology so as to better inspect, or more accurately, to avoid being conned. It’s a wild world out there. Mr. Big warned you. There is also a higher chance of you being a Flipper. However, depreciation had already seen its peak and that means that you will not lose that much. And in many cases, you probably can make money out of your pre-owned watches. But look, it’s a zero-sum game. Someone needs to lose. Question is. Who?
If you follow my path of Brand New, the problem is that if you spot the wrong watch, it’s like women, if you fall in love with the wrong woman, you are fucked. Not in a good way, believe me. Every stock trader has their trade secrets. If I were to tell you simply ‘buy low, sell high’, you will probably spit at me when you see me in person. But truth is, there are too many conflicting opinions when it boils down to different brands even. There is no ‘one-size fits all’ kind of method to make money out of brand new timepieces. There is no guarantee even though it happens.
So my advice is to always buy the watch which you love. Not the watch whereby it may be sold at a good profit later. Because one can never be too sure unless we are talking about being allocated a rare timepiece where market is transacting at premium prices.
Take Grand Seiko for an example. They used to make their dials with ‘Seiko’ at the 12 O’Clock as the main logo. You have to have the acumen and belief that younger pre-owned-collectors will want to have the ‘old logo’ someday. And that these young dudes will have the money to pay for it. And that your very watch is not exactly available everywhere. In the case of Limited Editions, go for something with an eight in the serial number. The Chinese with deep pockets will be your target audience. But you have to always look at the Grand Seiko target audience as a whole.
Take Glycine Airman’s target audience as an example, where the Airman has attained some cult status, the pieces to really go for were the ones before Invicta’s invasion. But how long will that last? And back then, how will you know if Invicta is taking over Glycine? There are many predictions and assumptions you have to make. It’s still a gamble. But at the end of the day, like I said, if you love your watches, it really doesn’t matter.
The old proverb goes, “Even a broken clock is right twice a day.” That said, even if I am wrong mostly, there’s some truth in my honesty.
The broken clock is a comfort
♫ ~ Broken (Lifehouse)
It let’s me sleep tonight
Maybe it can stop tomorrow
From stealing all my time
I am here still waiting
I still have my doubts
I am damaged at best
Like you’ve already figured out
I’m falling apart
I’m barely breathing
With a broken heart
That’s still beating